It's Digital Marketing - Latest Comments

Re: Know your Objective

Learn Digital — Thu, 02 Aug 2018 07:08:54 -0000

quite informative, thanks for sharing with us
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Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

JoeyDoe — Sun, 15 Apr 2018 13:19:51 -0000

Recaptcha is a sneaky way to steal people's time in order to collect pattern recognition data for AI development. Nothing more nothing less.

Re: Know your Objective

H M Zahidul Basher — Fri, 12 Jan 2018 07:47:56 -0000

An advertiser’s objective should sincerely be to make sales, but certainly there are many different methods to generate business like producing leads that could grow to be income, build recognition approximately your product and offerings, look at your name to moves on the website - encouraging users of a website to apply/purchase your offerings.

Re: Deceiving your customers: dark patterns or bad design?

UK Car Discount New Car Deals — Mon, 26 Jun 2017 22:33:49 -0000

Yes and I have personally fallen for the Sports Direct ploy when I hurriedly checked out and ended up with an ridiculously large mug for £1.00 or £1.50 that I did not need nor did I want !! I wonder if we could sneak in an extra small new car with each car sale (totally joking obviously) !!

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Jim James Jones Jr. — Thu, 15 Jun 2017 08:43:45 -0000

They never will, as long as you ask them.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Jim James Jones Jr. — Thu, 15 Jun 2017 08:41:16 -0000

Captcha or reCaptcha is a NERD language for “Dear Customer, We Are LAZY,
so could you PLEASE do OUR work for Us?” And that means sorting out
spam and bots for the site we are about to give a traffic credit or a
financial gain, a purchase. No, no thank you! The road, vehicle or store identification gets so bad sometimes that I have to spend up to 2, 3 or even 5 minutes on that annoyance. You try to capture me? You ask me stupid questions such as am I a robot? I block you!

Re: Deceiving your customers: dark patterns or bad design?

marvinbible — Mon, 22 Aug 2016 03:01:49 -0000

oh yes it's all about user's interest. Clearly,To work with tempting methods is a most trademark result of competition.they are unequivocally made with a solid cognizance of human mind science, and they don't have the customer's points of interest at the highest point of the need list. I am sure it's not mistake, it's a
poor strategy. I love clear and bright visibility, I found somewhere this www.thepineappleinc.com and it's by far amazing one, well not this one but there are countless bright visible sites that I visit for learning and exploring. Thanks for the best article treat dude.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

sagefire — Tue, 15 Mar 2016 00:50:55 -0000

The reCAPTCHA widget is inside of an Iframe so technically you can't do anything to it. Browsers don't allow access to elements inside of frames that come from other domains.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

sagefire — Tue, 15 Mar 2016 00:49:15 -0000

"After a few clicks with nothing happening, they abandon the form and leave the site. Reduced spam, reduced customers."

I agree that the reCAPTCHA is poorly designed. But also the huge problem here is that your web developer did not implement an acceptable contingency for trying to submit the form without the field being checked.

On our forms I use the JavaScript callback option so I know exactly when/if the user entered the value. Rather than use Google's own implementation, I have the callback fill out a hidden field that follows our own paradigm/naming convention.

If the user tries to submit the form without checking the "I am not a robot" button, they will get a notification to please do so and the area around the reCAPTCHA box will become highlighted in pink/red.

This tells the user exactly why the form did not submit and allows them to rectify it. The worst thing in the world you can do is simply have the form do nothing or transport the user to an error page and force them to re-enter data. Those two outcomes will certainly decimate your conversion rate out of pure user dissatisfaction.

I assume if you implement a contingency for users that didn't know to check the box, your conversion loss will be dramatically less. Missing a required field is annoying but still only a peccadillo compared to simply not getting anywhere or having to re-fill the form—Those are big problems.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Nigel Stratton — Thu, 25 Jun 2015 20:33:02 -0000

The data-theme attribute allows you to select between a dark and light theme but that doesn't help an aqua form! On the other hand it's probably something you could style with jQuery.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Sun, 08 Mar 2015 12:15:10 -0000

Thanks Gareth, glad it was useful. Hope you found an approach that was right for you - a balance between spam reduction and conversion

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gareth Jenkins — Thu, 12 Feb 2015 16:58:16 -0000

Love this Gary - we're just investigating implementing this version so was great to find your post! We're now investigating the alternatives again...

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Sat, 07 Feb 2015 03:24:28 -0000

That's a good point - as I said in the post, after watching the video I was quite intrigued about using it and I'd consider myself a reasonably technical marketer. So the reaction is probably different by audience.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Paul Gailey — Fri, 06 Feb 2015 19:04:04 -0000

Target audience are high end streaming specialists. Pretty sure fait with robot talk so I don't expect it will spook them. Infact using this is likely a kudos move in some circles.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Fri, 06 Feb 2015 18:57:22 -0000

Yeah it is a little weird - maybe it has been tested and we're not thinking the best of people, when actually they're perfectly capable of understanding this talk of robots.

I don't think that is the case though.

Out of curiosity, what is the audience type you're showing the reCAPTCHA to on that project, if you don't mind sharing? Are they more technically minded?

Half the Crunch client base are in the IT industry so it's not like this a bunch of newbies or anything

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Paul Gailey — Fri, 06 Feb 2015 16:55:41 -0000

It's kind of weird that Google, the notorious Google of 50 shades of blue, themselves didn't roll this in a A/B fashion to test the evidently poor default negative phrase in the captcha.

I'm also using this on a site but the audience is ok with clicking on that phrase, others out there I'd hedge a bet would be rightly freaked out by the obtuse declaration about robots.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Fri, 06 Feb 2015 09:44:18 -0000

That's a fair comment John and it would be a good test to run. Whilst we're not running it as an A/B test, our new changes in the background are doing just that - they don't interfere with the sign up of genuine leads, but they've reduced the spam volume.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

John Hughes — Fri, 06 Feb 2015 09:06:34 -0000

100% agree, common sense is no arbiter of results :)

My point really is noCaptcha is an evolution of reCaptcha, and (in my opinion) the real question is whether noCaptcha is an improvement on that, from a conversion point of view - you wouldn't add a captcha element to your form if you didn't have a spam problem to address. Which offers the best protection for the lowest opportunity cost?

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Fri, 06 Feb 2015 09:01:03 -0000

Thanks for your thoughts, KPM. Good point, if you have questions about what to do with it and you spend all your waking hours online, what will your average customer think about it?

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Fri, 06 Feb 2015 08:59:13 -0000

Thanks for your thoughts John and good points. No, the test was not versus the old reCAPTCHA, but I still think it is valid. I wanted to know if adding the new reCAPTCHA would reduce spam whist maintaining conversions. It could have been any anti-spam device - I would still want to know the impact of adding it.

As I mentioned in the post, the appearance of it on the page did not affect the percentage of people trying to submit the form - they just couldn't figure out how to use it.

And sometimes, even common sense needs testing - not everyone applies it and if they do, it's based on assumptions, conventions and best practice. But that doesn't mean that it works on my specific audience.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Fri, 06 Feb 2015 08:52:31 -0000

Cheers for sharing your thoughts Matt.

Agree - issue 1 could perhaps be minimised by adding in copy, but as you say its not ideal. I think more customisable elements would be better.

And I 100% agree with you on the test results flipping comment. I really wrestled with this - which is why I thought it important to make the comment about this not being the most robust of evaluations. With my #CRO head on I wanted to run the test for a adequate period of time to ensure enough outcomes; be considerate of business cycles, etc.

With my business head on, I'm looking at losing 74% of leads through a primary lead generation channel. On a B2B site, where you're not dealing with high traffic volume, a thorough test would take weeks, which is not something a business can afford to do. As we had an alternative plan for dealing with spam, I was comfortable removing the reCAPTCHA.

So, I'm not saying reCAPTCHA is definitively a killer of conversion, but rather the article was to highlight the need to not blindly place it on a site, just because Google says they've solved the spam problem.

Re: your final two points. We have implemented a few things behind the scenes that so far seem to be helping. As I mentioned in the post, I prefer that rather than asking the user to do something extra - that's like a tax on someone else's bad behaviour.

And you're right, it might just be early days and people don't recognise the new reCAPTCHA and don't know what to do with it. A few big sites have apparently started using it - like Wordpress - so perhaps that adoption will come sooner rather than later.

cheers Matt.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

KnowledgePower Marketing — Fri, 06 Feb 2015 06:33:40 -0000

Wow, excellent analysis - this un-customizable design definitely DOES make you stop to think, and we are all looking at this as 12+ hour-a-day digital fiends... so for 'normal' users this clearly is a stumbling block and the data don't lie...

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

John Hughes — Fri, 06 Feb 2015 05:36:33 -0000

Did you test is v the original reCaptcha or v no reCaptcha at all. I am not at all surprised that adding another think for a user to do lowers conversion. That seems like common sense. The real test is whether it performs better than the original reCaptcha in terms of the conversion rate.

If spam is sufficient that you need some kind of Captcha, what is one that gets the balance right between killing spam and not killing conversion? That's the real test.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Matt Lacey — Fri, 06 Feb 2015 04:25:23 -0000

Very interesting.

I wonder if you gave it a title or intro line of copy in keeping with the style of the main form it would sit more happily in the flow of the form, which might help with issue 1. Granted, this perhaps shouldn't be necessary.

Points 2 & 3 seems really sensible.

I would add a note of caution, that we have seen a number of tests flip within the first week even when early results have been damning. There is often a scientist vs businessman tension when testing which is understandable. Did you reach a reasonable number of outcomes/conversions before pulling those early readings?

Are you considering other any follow-up tests or parking it for now?

Finally, I wonder if this was re-tested once/if people start to recognise No Captcha from other sites it might perform better. There might be an early adopter disadvantage here.

Re: Is Google’s No Captcha reCaptcha A Conversion Killer?

Gary Robinson — Thu, 05 Feb 2015 18:01:51 -0000

cheers for the comment Dan. I think its a good thing they're trying to do and no doubt, they have plenty of data to optimise the product. So hopefully the next iteration improves.